← Portfolio 08 · Scratchpay · Lead Copywriter
Rebranding a Rapidly Growing FinTech
600K borrowersTechCrunch feature
Objective
As the lead copywriter at Scratchpay, the role involved helping craft, implement, and execute the organization’s rebrand from a veterinary-only provider into other verticals including dental and chiropractic services.
Key Results
- Created and instituted company’s Brand Voice & Tone Guide across all departments within 4 months of joining team
- Landed press coverage about the rebrand in TechCrunch – the company’s first time being featured in a major publication
- Paved the way for enhanced user experience for 12,000+ partner practices and 600,000+ loan borrowers