Dakota Shane Nunley.
I've spent over a decade making sure good work gets seen. SEO and AEO programs, original research, content engines, and the teams that run them.
I grew up in Garrettsville, a small town in rural Ohio. Both my parents are artists. Some of my early childhood was spent on a tour bus, following a musical my dad wrote, directed, and starred in. Wanting to write for a living was never treated as a strange idea in my house, and becoming a writer is what I crafted my identity around.
I attended UC Berkeley for undergrad, planning on law school. Being around the excitement of the startup scene there changed my path. Writing and creative problem solving turned out to be worth something in tech, and that was enough to redirect me. I started freelancing during school, taking on clients and learning the craft one at a time. Out of college my brother and I built a copywriting agency and grew it past six figures.
Learning by doing stuck. It's the way I've approached my work across fintech, media, edtech, and now in consumer technology at Product.ai (formerly Demand.io), where I'm Head of Search Product: I own how the company shows up in search, from SEO to AI answers. Good work should win. My job is making sure it can be seen.
Today, Los Angeles is home.
The arc.
Recognition.
- Top 50 B2B Marketers on the Move — TopRank Marketing, Winter 2026 ↗
- Top columnist, Inc.com — reached in under 11 months; read by 2.5M+ ↗
- 180+ articles published across Inc. and Forbes
- No. 3 writer on Medium for social media (2016)
- Editorial lead on a New York Times best-seller launch
- Head ghostwriter, The School of Greatness (top-50 global podcast, 500M downloads)
Talks & media.
- "AI can’t take over your holiday shopping quite yet, a new study suggests." ↗ Interview · Business Insider, by Alex Bitter · September 2026 Quoted on the AI shopping study I co-authored at Product.ai, which put 220 shopping questions to ChatGPT, Claude, Gemini, and Perplexity.
- "New study ranks how well AI tools help shoppers hunt for deals" ↗ TV interview · ABC Philadelphia (6abc Action News) · October 2026 Talked with Nydia Han about Product.ai’s study of 220 shopping questions put to ChatGPT, Gemini, Claude, and Perplexity, and the pricing and spec errors it turned up.
- "How Comms Shapes Brand Visibility in the Age of AI Search: A Conversation with Dakota Shane Nunley of Product.ai" ↗ Q&A · Buzzworthy by Changemaker Communications · September 2026
- "The New Physics of Digital PR: How B2B Brands Get Cited in the AI Search Era" ↗ Guest byline · TopRank Marketing B2B Blog · September 2026
- "The New Physics of Brand Visibility: How AI Decides What to Recommend" ↗ AI Cafe · The KINN, Venice CA · June 2026
- Social Media Examiner — podcast guest ↗ On growing an audience through Medium
- Social Media Camp — speaker
For media & speaking requests, get in touch →
A little more.
Good work should win
People are smart. You can’t trick anyone worth convincing. Most of my job is closing the gap between work that deserves to be seen and the people who decide.
See the record →For others, first
The part I care about most is making other people’s work visible. A teammate who gets promoted, a brand that finally gets heard, a good idea that reaches the room where it matters.
My Hobbies
In my downtime, you’ll find me exploring new coffee shops to write in, at the gym, on my bike, or fishing out on the lake.
Questions, answered.
What do you actually do?
Search, in the widest sense: SEO and answer-engine optimization (AEO), original research, digital PR, the tools behind them, and the teams that run them, from conception to production.
Where do you work right now?
I’m Head of Search Product at Product.ai (formerly Demand.io). I own how the company shows up in search: SEO, answer-engine optimization, and the earned authority behind both.
Are you taking consulting clients?
No — I’m fully dedicated to the mission at Product.ai.
Are you open to media appearances?
Yes, for podcasts, panels, and interviews related to my work at Product.ai: AI search and AEO, how AI engines decide what to recommend, and the research behind it. Reach out via the contact page.
Where are you based?
Los Angeles, California.