Objective
Lewis Howes had built a huge audience through The School of Greatness, and no home on the web to match it. I scoped and launched Greatness.com as the publication that gave it one: elevating that reach and following, and building a community platform for deeper exploration of topics and guests.
Project Role
Project lead & creative director
Key Results
- Grew Greatness.com into a source generating 43% of new email newsletter signups on average
- Led and executed a complete publishing workflow producing 12 SEO-optimized articles monthly with original artwork
- The platform drives 20,000 monthly visitors on average with continued growth
- Achieved rankings for 2,400+ keywords within the first year
Key Links
The work
