Dakota/Shane
← Portfolio 07 · Greatness Media · Content Lead

Launching & Running Greatness.com

20K readers/mo

Objective

“Elevate the reach and following Lewis Howes has built through The School of Greatness” and establish a community platform for deeper exploration of topics and guests.

Project Role

Project lead & creative director

Key Results

  • Grew Greatness.com into a source generating 43% of new email newsletter signups on average
  • Led and executed a complete publishing workflow producing 12 SEO-optimized articles monthly with original artwork
  • The platform drives 20,000 monthly visitors on average with continued growth
  • Achieved rankings for 2,400+ keywords within the first year

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