Launching & Running Greatness.com
Objective:
Elevate the reach and following Lewis Howes has built through The School of Greatness (top 50 global podcast) to go beyond his personal brand – and to give community members a space to dive deeper into topics and guests.
Project Role:
Project lead & creative director
Key Results:
Grew Greatness.com into a lead source responsible for 43% of new email newsletter signups, on average
Successfully led, sourced, ideated and executed a 360-degree publishing process – including 12 SEO-optimized articles per month complete with original artwork
The publication drives 20,000 monthly visitors, on average, and continues to grow month over month
Ranked for 2,400+ keywords within first year of launch
Key Links:
Episode detailing the launch (Dakota’s name is mentioned as being instrumental in the inception and execution of Greatness.com)
