Featured in Business InsiderDakota Shane Nunley talks about a new study he and his team created, and why AI isn’t ready to do your holiday shopping yet.Read the story ↗
Dakota/Shane
Content strategy · SEO & AEO · 0→1

Good work
should win.

Dakota Shane Nunley is Head of Search Product at Product.ai and a zero-to-one builder. He builds SEO & AEO programs, content systems, original research, and the teams that run them, from conception to production.

See the portfolio Read On Visibility
Dakota Shane Nunley
Dakota Shane Nunley
180+bylines · Inc.com & Forbes
<11 monewcomer → top Inc.com columnist
Top 50B2B Marketers on the Move · TopRank Marketing, 2026 ↗
10+ yrse-commerce · AI · media · edtech
Bylines & Featured In
Business InsiderTopRank MarketingSocial Media ExaminerInc.comForbes
Built for
Product.aiUdacityThe School of GreatnessScratch FinancialExakTime

Portfolio

All 14 projects →
01 · Product.ai AI Visibility & Research Building a Digital PR & AEO Program From Zero Designed and launched the press engine for an AI startup — original research, pitch systems, and the reporting loop that made coverage compound. 151 placements3 months 02 · SimplyCodes Teams & Leadership Assembling & Leading a 10-Person Content Studio Hired and led a 10-person AI-native content team — overhauling the YouTube, blog, and social strategies and the production workflows underneath them. Team of 100→1 03 · Udacity Content Strategy & SEO Developing the B2C Content Strategy For Udacity Built the online-tech-education leader's consumer content strategy from the ground up — brand voice, customer avatars, AI-assisted production, and the editorial engine behind it. 48M impressions$0 paid

On Visibility

All essays →

Essays on visibility engineering, craft, and getting valuable work seen.

What Is a Canonical Stat? The New Holy Grail of AI Visibility Essay · 11 min Good Content Strategist vs. Bad Content Strategist Essay · 5 min
Speaking
How AI decides what to recommend AI Cafe at The KINN, Venice, 2026 Full talk here ↗ Photo Credit: Matt Bennett, President of West Peak US
Dakota Shane Nunley speaking at Social Media Camp in Victoria, British Columbia.
Why bloggers should consider publishing on Medium Social Media Camp, Victoria BC, 2018 Photo Credit: Derek Ford
Dakota Shane Nunley
Hi, I'm Dakota Shane Nunley

A little about me.

I've spent over a decade in content strategy leadership, and one idea runs through it: good work should win. My job is making sure it can be seen. I've done that at every scale, for brands, for teams, and for the people whose work deserves more attention than it gets.

The full story