AI-Native Content Strategy Leader.

Zero-to-One Builder.

I build content systems from spec to production — and the teams that run them.

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I’ve written for or appeared in…

Work

  • Building a Digital PR & AEO Program From Zero (Product.ai)

    Engineered a proprietary data journalism engine and built the digital PR program that earned 151 media placements across 22 states — in under 3 months.

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  • Assembling & Leading a 10-Person Content Studio (SimplyCodes)

    Built and led a 10-person AI-native content team, overhauled branding and channel strategy across YouTube, blog, and social media.

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  • The logo of Unsplash, which is a stylized white U shape with a shorter vertical line inside, set against a blue background and bordered by a layered frame in shades of pink and navy blue.

    Developing the B2C Content Strategy For Udacity

    Crafted & implemented the end-to-end content strategy for Udacity’s B2C GTM, from brand voice to ideal customer avatars to AI guidelines and GPTs.

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  • YouTube play button logo inside a layered geometric background with peach, dark blue, and light pink colors.

    Revamping & Growing Udacity's YouTube Channel

    Revamped Udacity's YouTube strategy, driving 6.4 million video views and 32,071 new subscribers in first 12 months through SEO and novel content approaches.

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  • Illustration of a group of three people in front of a laptop screen on a red background, with a person on the screen.

    Creating & Deploying Udacity's Webinar Program

    Developed and launched a cross-functional webinar program that generated 3.7k new leads and 28,800+ replay views within 6 months.

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  • Book cover of 'The Greatness Mindset' by Lewis Howes with a white background, black and red text, a red circle behind the book, and a blue and pink border around the cover.

    Launching a New York Times Best Seller

    Book editor, writer of back cover and inside flap copy, and creative lead for cross-channel marketing messaging of NYT Best Seller.

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  • Greatness.com

    Launching & Running Greatness.com

    Project/Creative lead & editor-in-chief of Greatness.com, a globally-circulated publication with 20,000+ active monthly readers.

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  • Inc.com

    Becoming a Top Columnist on Inc.com

    Rose from prospective columnist to regular columnist to top columnist in less than 11 months.

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  • Scratch

    End-to-end Email Journey for 600k Customers

    Overhauling & improving user experience for Scratchpay’s 600k+ loan borrowers.

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  • Graphic with the text '.coo' filled with photos of diverse people, set against a pink and navy blue background.

    Creating The Greatness 100 List

    Created an exhaustive, innovative list to showcase professionals who exemplify Greatness.com’s core values.

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  • Greatness Voice & Tone

    Crafting & Implementing Brand Voice & Tone Guide For Greatness Media

    Creating strategic brand guidelines for Greatness Media to facilitate faster, more efficient scaling.

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  • Scratchpay

    Rebranding Industry-leading FinTech

    Helped lead organization’s rebrand from veterinary-only provider into other verticals (dental, chiropractic, etc.).

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  • Solo Episodes

    Head Ghostwriter for Top 50 Global Podcast

    Spearheaded solo episode ideation & scripting in order to grow Lewis Howes’ personal brand.

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  • Copy Buffs

    Growing Copywriting Agency From $0 to $100k

    Founded and grew a successful copywriting agency from scratch.

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  • ExakTime

    Launching Industry-leading Resource Center

    Ideated, managed & executed the creation of the ExakTime Resource Center.

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  • Medium

    Leveraging Medium To Grow A Copywriting Agency

    By publishing viral articles on Medium, I was able to establish myself as an authority & grow my agency.

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Read my takes on modern content strategy.

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Numbers & Acknowledgements

Videos scripted viewed & listened to by 3+ million worldwide.

Articles written read by 2.5 million worldwide.

Voted Top 50 B2B Marketers on the Move in 2026 by TopRank Marketing.

“Dakota is one of the most solid columnists we’ve had in quite a while. His writing is always super detailed, never fluffy. In the sea of digital publishing, it really stands out.”
— Jennifer Eum, Senior Editor at Inc. Magazine
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About Dakota

Dedicated to the craft. Driven by results.

From co-founding a copywriting agency to building the first in-house writing team at one of the world's top podcasts to now leading content strategy and building AI-native systems at Product.ai, I've spent 10+ years developing high-impact content programs across commerce, AI, media, edtech, and fintech.

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