Portfolio · 2015–2026 Ten years of making
Ten years of making
good work win.
Here are some standout projects I've led across e-commerce, AI, media, edtech, and fintech — content engines, SEO & AEO programs, publications, rebrands, and the teams that ran them.
01 · Udacity Developing the B2C Content Strategy For Udacity Built the online-tech-education leader's consumer content strategy from the ground up — brand voice, customer avatars, AI-assisted production, and the editorial engine behind it. 48M impressions$0 paid 02 · Product.ai Building a Digital PR & AEO Program From Zero Designed and launched the press engine for an AI startup — original research, pitch systems, and the reporting loop that made coverage compound. 151 placements3 months 03 · SimplyCodes Assembling & Leading a 10-Person Content Studio Hired and led a 10-person AI-native content team — overhauling the YouTube, blog, and social strategies and the production workflows underneath them. Team of 100→1 04 · Udacity Revamping & Growing Udacity's YouTube Channel Revamped Udacity's YouTube channel with an SEO-first strategy — new formats, a flagship series, and the channel's first viral video since 2017. 6.4M views32K subs 05 · Greatness Media Launching a New York Times Best Seller Edited and helped launch Lewis Howes' The Greatness Mindset — book editing, cover copy, and creative lead on the cross-channel campaign. #8 NYT#2 WSJ 06 · Inc. Magazine Becoming a Top Columnist at Inc. Magazine's Inc.com Went from prospect to top columnist at Inc.com in under 11 months — marketing columns read by millions. 2.5M+ readers12K signups 07 · Greatness Media Launching & Running Greatness.com Launched Greatness.com's publication from scratch — editorial strategy, voice, and the operations behind it. 20K readers/mo 08 · Scratchpay Rebranding a Rapidly Growing FinTech Led the copy side of a fintech's rebrand from veterinary-only lender to broad health financing — voice guide, site, and launch press. 600K borrowersTechCrunch feature 09 · Udacity Creating & Deploying Udacity's Webinar Program Created Udacity's cross-functional webinar program from zero — including the AI & Your Career flagship with Google Cloud. 3.7K leads$0 budget 10 · Copy Buffs Leveraging Medium To Grow A Copywriting Agency Grew a copywriting agency on the back of Medium essays — thought leadership that turned readers into clients and speaking invitations. 300K views1.1K signups 11 · Greatness Media Creating The Greatness 100 List Created the Greatness 100 — an editorial franchise showcasing the people who embody the brand's values. 6.3K visits in 3 days 12 · School of Greatness Head Ghostwriter for Top 50 Global Podcast Head ghostwriter for a Top-50 global podcast — scripted the solo episodes that became its best-performing format. 2× consumption rate 13 · ExakTime Launching Resource Center for Industry Leader Built a resource center for a workforce-management leader — the content hub powering its SEO and lead generation. +57% traffic+21% opens 14 · Greatness Media Crafting & Implementing Brand Voice & Tone Guide For Greatness Media Wrote and instituted Greatness Media's brand voice & tone system — aligning a ten-person writing bench across every channel. 3 new shows10 writers aligned 15 · Copy Buffs Growing Copywriting Agency From $0 to $100k Founded a copywriting agency out of college and grew it to six figures — team, clients, and pipeline from nothing. $0→$100K7 contractors 16 · Scratch Financial End-to-end Email Journey for 600k Customers Designed end-to-end email journeys for a fintech's customer base — lifecycle, onboarding, and retention. 600K customers