Creating & Deploying Udacity's Webinar Program

Objective

Udacity needed qualified leads and a way to prove its authority in emerging tech, with no paid budget for either. I developed and launched a comprehensive webinar program to do both, and to leave a library of scalable content assets behind it.

Project Role

Strategic lead and program architect

Key Results

• Launched cross-functional webinar program that drove 3.7k new leads and 28,800+ webinar replay views for company within 6 months of inception with zero paid budget
• Developed Women In AI interview series highlighting women movers and shakers in the AI space
• Created strategic partnership content including collaborative webinars with Google Cloud
• Generated significant organic reach with 15,500 YouTube views and 13,317 views on LinkedIn

Key Links

• Women in AI webinar series
• AI & Your Career (webinar with Google Cloud)
• Deep Dive into DeepSeek: What’s Real, What’s Hype, and What’s Next
• Unlocking Blockchain: How To Become A Blockchain Developer
• AI Prompting Faceoff: Watch The Pros In Real-Time