The blog
On Visibility
Essays on visibility engineering, craft, and getting valuable work seen.
Good Content Strategist vs. Bad Content Strategist My take on Ben Horowitz's famous blog, 'Good Product Manager/Bad Product Manager'. Jul 8, 2025 Proving Your Worth As A Content Strategy Leader · 7 Common Doubts Constantly proving your paycheck is a reality for content strategists everywhere. Here are common doubts and how to address them. Aug 14, 2025 The Trendy-to-Tacky Lifecycle Every format, platform, and tactic travels the same road from innovative to trendy to tacky. Here's how to tell where you're standing on it. Jul 25, 2026 How AI Decides What To Recommend: A Starter's Guide The talk I gave all summer, written down: what changed in how brands get found, the two gates, the three things to do Monday, and what to stop paying for. Jul 25, 2026 The 30-Minute AI Visibility Audit Five AIs, two kinds of questions, three columns. See what the machines actually say about you before you spend a dollar on a tool or an agency. Jul 25, 2026 What Is Narrative Harnessing? Narrative harnessing is choosing to have a hand in the story LLMs tell about you instead of leaving them to invent one. Six moves to start, from entity signals to digital PR. Jul 25, 2026