The blog
On Visibility
Essays on visibility engineering, craft, and getting valuable work seen.
What Is a Canonical Stat? The New Holy Grail of AI Visibility A canonical stat is a piece of original research adopted as canon in your category. Why it's the new holy grail of AI visibility, and how to build one. Aug 30, 2026 · 11 min The Trendy-to-Tacky Lifecycle Every format, platform, and tactic travels the same road from innovative to trendy to tacky. Here's how to tell where you're standing on it. Jul 25, 2026 · 6 min How AI Decides What To Recommend: A Starter's Guide The talk I gave all summer, written down: what changed in how brands get found, the two gates, the three things to do Monday, and what to stop paying for. Jul 25, 2026 · 13 min The 30-Minute AI Visibility Audit Five AIs, two kinds of questions, three columns. See what the machines actually say about you before you spend a dollar on a tool or an agency. Jul 25, 2026 · 9 min What Is Narrative Harnessing? Narrative harnessing is choosing to have a hand in the story LLMs tell about you instead of leaving them to invent one. Six moves to start, from entity signals to digital PR. Jul 25, 2026 · 7 min Proving Your Worth As A Content Strategy Leader · 7 Common Doubts Constantly proving your paycheck is a reality for content strategists everywhere. Here are common doubts and how to address them. Aug 14, 2025 · 8 min Good Content Strategist vs. Bad Content Strategist My take on Ben Horowitz's famous blog, 'Good Product Manager/Bad Product Manager'. Jul 8, 2025 · 5 min