← Portfolio 05 · Greatness Media · Book Editor & Creative Lead
Launching a New York Times Best Seller
#8 NYT#2 WSJ
Objective
To establish Lewis Howes’ third commercial book, The Greatness Mindset, as a New York Times Best Seller, increasing global brand awareness and reinforcing his position as a personal development thought leader.
Project Role
- Book editor
- Writer of back cover and inside flap copy
- Creative lead for cross-channel marketing messaging
Key Results
- Achieved #8 on the New York Times list (#3 in category), #2 on the Wall Street Journal list, and #2 on Amazon in category
- The School of Greatness podcast reached #27 on global Apple Podcasts rankings during launch week
- Generated over 45 million social media impressions during book launch