Launching a New York Times Best Seller

Objective

Lewis Howes’ third commercial book, The Greatness Mindset, had one target: the New York Times Best Seller list. I came on as book editor and creative lead to help get it there, increasing global brand awareness and reinforcing his position in personal development.

Project Role

• Book editor
• Writer of back cover and inside flap copy
• Creative lead for cross-channel marketing messaging

Key Results

• Achieved #8 on the New York Times list (#3 in category), #2 on the Wall Street Journal list, and #2 on Amazon in category
• The School of Greatness podcast reached #27 on global Apple Podcasts rankings during launch week
• Generated over 45 million social media impressions during book launch

Key Links

• The Greatness Mindset book