Revamping & Growing Udacity's YouTube Channel

Objective

Udacity’s YouTube channel hadn’t produced a viral video since 2017. I revamped it to maximize its potential as a brand awareness engine, developing a comprehensive, SEO-optimized content strategy, launching new content formats, and optimizing for audience engagement and subscriber growth.

Key Results

• Generated 6.4 million video views and 32,071 new subscribers in first 12 months of revamped strategy through an SEO-optimized strategy

• Launched flagship Inside The Classroom playlist in Q1 2024, which drove 177k video views across 2024 and generated 2,099 new subscribers

• Created first viral video for Udacity since 2017 within the Inside The Classroom series, becoming the top performing video on the channel in 2024

• Pioneered native YouTube features for Udacity for the first time, including YouTube Live streams, YouTube Community, and YouTube Shorts—resulting in over 19k additional video views

• Directed and deployed novel content formats on YouTube, including “man on the street” interview videos, interview series, and podcasts

Key Links

• First viral Udacity video since 2017
• Udacity Tutorials YouTube playlist
• Inside The Classroom YouTube playlist
• YouTube Shorts content
• Udacity’s AI YouTube playlist
• How I Broke Into Tech podcast series
• Udacity webinar series
• Explain AI To Your Grandmother (“man on the street” style content)