Assembling & Leading a 10-Person Content Studio
Objective
I pitched, built, and led the content studio for SimplyCodes (Product.ai’s flagship product) from scratch: hiring the team, overhauling the brand presence across YouTube, blog, and all social channels. Repositioning the company’s content channels from a standard content hub to a media-grade operation.
Key Results
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Built and managed a 10-person content studio (3 HQ + 7 contractors) spanning video editors, scriptwriters, researchers, an animator, a YouTube strategist, a thumbnail designer, and on-camera talent
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Led a channel-wide overhaul in branding, design, and channel strategy across YouTube and the company blog
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Rebranded the blog into a journalist-facing PR resource (Shopping, Decoded), laying the foundation for the digital PR program that generated 151 media placements in the following quarter
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After org restructuring, maintained output and quality standards with a leaner team — demonstrating the durability of the operating model
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Promoted from Content Strategy Lead to Director of Content & Authority Strategy after 6 months
Key Links
The work
YouTube 
YouTube 
YouTube