Creating The Greatness 100 List
Objective:
To create an exhaustive, innovative list to showcase industry-leading professionals who exemplify Greatness.com’s core values — with the goal of increasing site authority, building global credibility for the brand, and bringing up & coming stars into the Greatness ecosystem.
Project Role:
Project lead & creative director
Key Results:
Drove 6,300+ visits to Greatness 100 list within 3 days of launch
