Creating The Greatness 100 List

Objective

Greatness.com needed an editorial franchise of its own, something people would want to be named in and link to. I created the Greatness 100 to showcase the professionals who exemplify the brand’s core values, with the goal of increasing site authority through backlinks, building global credibility for the brand, and bringing up & coming stars into the Greatness ecosystem.

Project Role

Project lead & creative director

Key Results

• Drove 6,300+ visits to Greatness 100 list within 3 days of launch

Key Links

• The Greatness 100 List