Developing the B2C Content Strategy For Udacity

Objective

Udacity is a leader in online tech education, but its consumer content had no shared voice, no clear audience, and no engine behind it. I came on to build that engine end to end: the brand voice, the customer avatars, the messaging, the editorial calendar, and the AI workflows that tripled how fast we could publish.

Key Results

In less than 8 months, drove 29,179 net new audience and 48 million impressions across the company’s organic social media channels with no paid ad spend
On LinkedIn (Udacity’s top-performing social channel), improved impressions 51.7% year-over-year, engagements 116% year-over-year, and engagement rate 42.9% year-over-year.
Increased content velocity across blog & social media channels by 3X by building and deploying custom GPTs trained on Udacity brand voice & tone
Launched cross-functional webinar program for company, which drove 3.7k new leads and 28,800+ webinar replay views for company within 6 months of inception with zero paid budget
Revamped Udacity YouTube channel, leading to 6.4 million video views and 32,071 new subscribers in first 12 months of launch
Published strategic thought leadership pieces in the fields of Generative AI, artificial intelligence, machine learning & other cutting-edge technologies

Developing the B2C Content Strategy For Udacity

Objective

Key Results

Key Links

The work