Developing the B2C Content Strategy For Udacity
Objective:
Create the end-to-end content strategy for Udacity’s (the market leader in online tech education) consumer go-to-market. To do this, I developed, implemented, and maintained the company’s Brand Voice & Tone Guide, Ideal Customer Avatar Guide, key messaging & positioning, custom GPTs to increase content output using GenAI, and editorial calendar.
Key Results:
In less than 8 months, drove 29,179 net new audience and 48 million impressions across the company’s organic social media channels with no paid ad spend
Increased content velocity across blog & social media channels by 3X by building and deploying custom GPTs trained on Udacity brand voice & tone
Published strategic thought leadership pieces in the fields of Generative AI, artificial intelligence, machine learning & other cutting-edge technologies
