← Portfolio 12 · School of Greatness · Head Ghostwriter
Head Ghostwriter for Top 50 Global Podcast
2× consumption rate
Objective
As head ghostwriter for The School of Greatness, my job was to further establish Lewis Howes as a prominent figure in personal development and expand his audience and impact. The solo episodes were where his ideas had to carry the show on their own, so that’s where the writing had to be strongest.
Key Results
- Developed and launched a solo episode script strategy
- Solo episodes now achieve “a consumption rate 2X higher than other episodes, on average”
Key Links
The work
