Dakota/Shane
← Portfolio 06 · Inc. Magazine · Columnist

Becoming a Top Columnist at Inc. Magazine's Inc.com

2.5M+ readers12K signups

Objective

I used an Inc.com column to reach the business leaders who decide how marketing gets done, and to build a readership among them.

Key Results

  • Rose from prospective columnist to regular columnist to top columnist in under 11 months
  • Column read by 2.5+ million people worldwide
  • 12,000+ email newsletter signups driven

The work

Dakota Shane's Inc.com columnist page
His columnist page at Inc.com
Inc column on consumer trust in ads
“96% of consumers don't trust ads” — one of his Inc columns
Inc column on culture of innovation
“How to create a culture of innovation” — his Inc column
View the work ↗ All projects