Rebranding a Rapidly Growing FinTech

Objective

Scratchpay was outgrowing its roots as a veterinary-only lender and moving into dental and chiropractic care. As lead copywriter, I helped craft, implement, and execute the rebrand that carried it there.

Key Results

• Created and instituted company’s Brand Voice & Tone Guide across all departments within 4 months of joining team
• Landed press coverage about the rebrand in TechCrunch – the company’s first time being featured in a major publication
• Paved the way for enhanced user experience for 12,000+ partner practices and 600,000+ loan borrowers

Key Links

• TechCrunch Coverage
• Landing Page Example