Assembling & Leading a 10-Person Content Studio
Objective
Build and lead the content studio for SimplyCodes (Product.ai’s flagship product) from scratch — hiring the team, overhauling the brand presence across YouTube, blog, and all social channels. Repositioning the company’s content channels from a generic content hub to a media-grade operation.
Key Results
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Built and managed a 10-person content studio (3 HQ + 7 contractors) spanning video editors, scriptwriters, researchers, an animator, a YouTube strategist, a thumbnail designer, and on-camera talent
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Led a channel-wide overhaul in branding, design, and channel strategy across YouTube and the company blog
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Rebranded the blog into a journalist-facing PR resource (Shopping, Decoded), laying the foundation for the digital PR program that generated 151 media placements in the following quarter
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After org restructuring, maintained output and quality standards with a leaner team — demonstrating the durability of the operating model
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Promoted from Content Strategy Lead to Director of Content & Authority Strategy after 6 months
Key Links
- Shopping, Decoded — SimplyCodes Blog: https://www.simplycodes.com/blog
- YouTube: How Cyber Monday Became The Biggest Shopping Day Ever: https://youtu.be/XhVxS14zsYU?si=dM52dkmFTfnwvCOI
- YouTube: AI Agents Are About To Change Shopping Forever: https://youtu.be/DoSJXI2LLZA?si=D0mN4ra1NvHLvvTO
- YouTube: Why Does Shopping Feel So Exhausting Now?: https://youtu.be/c7dckUKVKDc?si=mnDr9huV_19aemOS
Connect: LinkedIn | Email: dakotashanenunley@gmail.com