Revamping & Growing Udacity's YouTube Channel

Objective

Revamp Udacity’s YouTube channel to maximize its potential as a brand awareness engine by developing a comprehensive, SEO-optimized content strategy, launching new content formats, and optimizing for audience engagement and subscriber growth.

Key Results

Generated 6.4 million video views and 32,071 new subscribers in first 12 months of revamped strategy through an SEO-optimized strategy
Launched flagship Inside The Classroom playlist in Q1 2024, which drove 177k video views across 2024 and generated 2,099 new subscribers
Created first viral video for Udacity since 2017 within the Inside The Classroom series, becoming the top performing video on the channel in 2024
Pioneered native YouTube features for Udacity for the first time, including YouTube Live streams, YouTube Community, and YouTube Shorts—resulting in over 19k additional video views
Directed and deployed novel content formats on YouTube, including “man on the street” interview videos, interview series, and podcasts

Key Links

First viral Udacity video since 2017
Udacity Tutorials YouTube playlist
Inside The Classroom YouTube playlist
YouTube Shorts content
Udacity’s AI YouTube playlist
How I Broke Into Tech podcast series
Udacity webinar series
Explain AI To Your Grandmother (“man on the street” style content)