Crafting & Implementing Brand Voice & Tone Guide For Greatness Media
Objective:
Greatness Media publishes one of the world’s most downloaded podcasts. As the company’s first in-house copywriter, my job was to articulate and centralize the voice, tone, and brand vision for the organization to continue scaling effectively.
Key Results:
Paved the way for 3 new shows to be developed, Greatness.com to be launched smoothly, and writing team (3 full-time team members & 7 contractors) to be in lock-step on a daily basis
