← Portfolio 14 · Greatness Media · In-house Content Lead
Crafting & Implementing Brand Voice & Tone Guide For Greatness Media
3 new shows10 writers aligned
Content Summary
Objective
Greatness Media, publisher of one of the world’s most downloaded podcasts, needed brand voice standardization. As the organization’s inaugural in-house copywriter, Dakota Shane Nunley was tasked with articulating and centralizing the company’s voice, tone, and brand vision to support scaling operations.
Key Results
- Enabled development of 3 new shows
- Facilitated smooth launch of Greatness.com
- Aligned writing team (3 full-time employees and 7 contractors) on daily messaging standards
Resources Provided
Contact Information
- LinkedIn: linkedin.com/in/dakota-shane-nunley-6b917867/
- Email: dakotashanenunley@gmail.com