Dakota Shane Nunley.
Content strategy leader and zero-to-one builder — making brands and the people behind them impossible to miss.
I've run the same play for a decade, at every scale: do work worth seeing, then put it where the people who decide can see it. I started with no audience and no platform — publishing on Medium until I was the No. 3 writer on the platform for social media. That earned the Inc.com column and my first paid speaking gig, landing within the same 48 hours in 2017 — a column that went on to be read by 2.5M+ people worldwide.
Since then I've built the engine version of that play for others: co-founded a content agency with my brother and scaled it $0 → $100K+ (clients from DrChrono to Olive Garden), spearheaded Scratchpay's rebrand and its TechCrunch debut, launched Greatness.com from zero to 20K+ monthly readers as its first in-house writer while ghostwriting a top-50 global podcast, and rebuilt Udacity's B2C content engine. Today at Product.ai I'm Director of Content & Authority Strategy — promoted after six months — running the data journalism, digital PR, and answer-engine optimization programs for the era when AI engines, not just people, decide what gets seen and recommended.
The arc.
Recognition.
- Top 50 B2B Marketers on the Move — TopRank Marketing, Winter 2026 ↗
- Top columnist, Inc.com — reached in under 11 months; read by 2.5M+ ↗
- 180+ articles published across Inc. and Forbes
- No. 3 writer on Medium for social media (2016)
- Editorial lead on a New York Times best-seller launch
- Head ghostwriter, The School of Greatness (top-50 global podcast, 500M downloads)
Talks & media.
- "The New Physics of Brand Visibility: How AI Decides What to Recommend"AI Cafe · The KINN, Venice CA · June 2026
- Social Media Examiner — podcast guestOn growing an audience through Medium
- Social Media Camp — speakerFirst paid conference talk, 2017
For media & speaking requests, get in touch →
How I work.
Good work should win
People are smart — you can’t trick anyone worth convincing. The job is closing the gap between what’s worth seeing and the people who need to see it. That’s the thesis behind the blog.
Read On Visibility →Evidence over opinion
Original research shaped from where no one has measured yet, structured data engines can actually ingest, results you can audit. Receipts, not best-practice theater.
See the record →The team is the multiplier
The best work comes from collective intelligence, not individual brilliance. I build systems — and people — that keep winning after I leave the room, because impact that depends on one person doesn’t scale and doesn’t last.
How that looks →Questions, answered.
What do you actually do?
Content strategy in the widest sense: content engines, SEO and answer-engine optimization (AEO), original research, digital PR, and the teams that run them — from conception to production.
Where do you work right now?
I’m Director of Content & Authority Strategy at Product.ai, building the earned-authority engine for verified commerce.
Are you taking consulting clients?
No — I’m fully dedicated to the mission at Product.ai.
Are you open to media appearances?
Yes — for podcasts, panels, and interviews related to my work at Product.ai: AEO, brand visibility in the AI era, and content strategy. Reach out via the contact page.
Where are you based?
Los Angeles, California.